Thursday, 14 November 2013
15) interview and analysis
interview and analysis
- what time do you like to watch BBC One and why?
- explain what do you think about the BBC One logo?
- what time of the day do you watch BBC One and why?
- what is your favorite BBC One programme? why?
- what do you expect to see in a television ident and why?
- do you like the BBC One logo? if so why?
- do you like to watch other channels than BBC One? why?
- do you like to watch BBC One over other channels? why?
- what is your favorite ident and why?
- how does your favorite ident represent the channel?
I have decided to create this interview because the feedback that i will recieve from these questions will give me a great insight in to what the public would expect to see in an ident. This will allow me to create an ident that the public will like and attract them to the channel.
The first question in my interview was "what time do you like to watch BBC One and why?" The results that i recieve from this question will allow me to create an ident for that specific time of the day and allow me to create an ident around a specific channel that is on at that time of the day.
The second question in my interview was "explain what you think about the BBC One logo" this question is really helpful because the results that i recieve from this question will allow me to see what the public dont like about the original BBC One logo. This means that i am able to create a BBC One logo that the public will like and create an ident around the new logo design.
The third question I asked was "what time of the day do you watch BBC One and why?" From this question I am able to get results that will help when making my ident because I am able to see what time of day BBC One has the most viewers and then I am able to create a ident that is suitable for that time of day. the fourth question I asked was "what is your favourite BBC One programme and why?" this is a good question because I am able to find out what the most popular BBC One television programme is and create an ident based on the programme. The fifth question in the interview was "what do you expect to see in a television ident and why?" This question is really important because I am able to find out what the public actually want to see in a television ident. This means that from the feedback I receive, I am able to make an ident that will suit the wants of the public making the ident appealing to the public and attracting them to the channel. The sixth question in the interview was "do you like the BBC One logo? if so why?" This is an important question because I am able to find out if the public have any dislikes about the original BBC One logo which will able me to create a BBC One logo from what the public want and hopefully attract more viewers to the channel. The seventh question on the interview is "do you like to watch other channels over BBC One? why?" from this question I am able to find out what other channels viewers prefer to watch. This will allow me to look at those channels and analyse their logo and ident to see what competition I have when designing my logo and making my ident. The eighth question is "do you like to watch BBC One over other channels?" this question will allow me to see how many people enjoy BBC One more than other channels so I am able to attract more viewers through the ident and logo. The ninth question on the survey is " what is your favourite ident and why?" this is a useful question because it will allow me to look at other channels idents and see how they are attracting viewers. This will also help me when designing my ident. the tenth question is "how does your favourite ident represent the channel?" this question is very important because I will be able to find out how different channels represent their brand through their idents. This will help me when making my ident so I can represent BBC One properly.
The third question I asked was "what time of the day do you watch BBC One and why?" From this question I am able to get results that will help when making my ident because I am able to see what time of day BBC One has the most viewers and then I am able to create a ident that is suitable for that time of day. the fourth question I asked was "what is your favourite BBC One programme and why?" this is a good question because I am able to find out what the most popular BBC One television programme is and create an ident based on the programme. The fifth question in the interview was "what do you expect to see in a television ident and why?" This question is really important because I am able to find out what the public actually want to see in a television ident. This means that from the feedback I receive, I am able to make an ident that will suit the wants of the public making the ident appealing to the public and attracting them to the channel. The sixth question in the interview was "do you like the BBC One logo? if so why?" This is an important question because I am able to find out if the public have any dislikes about the original BBC One logo which will able me to create a BBC One logo from what the public want and hopefully attract more viewers to the channel. The seventh question on the interview is "do you like to watch other channels over BBC One? why?" from this question I am able to find out what other channels viewers prefer to watch. This will allow me to look at those channels and analyse their logo and ident to see what competition I have when designing my logo and making my ident. The eighth question is "do you like to watch BBC One over other channels?" this question will allow me to see how many people enjoy BBC One more than other channels so I am able to attract more viewers through the ident and logo. The ninth question on the survey is " what is your favourite ident and why?" this is a useful question because it will allow me to look at other channels idents and see how they are attracting viewers. This will also help me when designing my ident. the tenth question is "how does your favourite ident represent the channel?" this question is very important because I will be able to find out how different channels represent their brand through their idents. This will help me when making my ident so I can represent BBC One properly.
21) proposal
proposal
concept or idea
for our final ident we have decided to come up with an idea that will be fun for the audience. we have decided to make an ident where there will be all clear blue skies and suddenly a lot of dark clouds come over. once all of the blue sky has gone it will start raining the BBC One logo which will land on the ground. once all of the rain has finished a sun will break through the clouds and the sun will be the BBC One logo that we have created. The location for the ident will be set in a forest by a lake and will include little characters that run away to avoid the falling logos from the sky. This animation will be made from clay.
purpose
From this ident that we are going to make we are hoping to have a really positive effect on the target audience. We are hoping to make this ident fun and appealing to the target audience and hope that the target audience see that this channel is fun and appealing to everyone making them want to come back and watch the channel. This ident will hopefully increase the amount of viewers the channel gets also. The meaning of this ident is to create joy and happiness. This is shown in the ident through the sun as it comes through at the end and clears up all of the bad gloomy weather that has made the little people by the lake run away. The sun fits in with the brand as well because the sun is round and bright which represents bringing everyone together.
key content
The length of this ident will be between 15 and 20 seconds. The setting for the ident will be in a forest set by a lake and will include little characters that run away when it starts to rain. for the sound of the ident we will include happy music for when the sky is a blue and clear, but when the storm comes the music will change and become a bit aggressive to fit in with the mood of the ident. when filming this ident the camera will be set on a tripod for the beginning so that we have a clear still shot and as the ident progresses camera movements will be included.
target audience
we are making this ident appeal to our target audience by making it suitable for any viewer because BBC One is aimed towards everyone. There is no specific age group and gender that this ident will be aimed towards because BBC One is aimed at everyone.
purpose
From this ident that we are going to make we are hoping to have a really positive effect on the target audience. We are hoping to make this ident fun and appealing to the target audience and hope that the target audience see that this channel is fun and appealing to everyone making them want to come back and watch the channel. This ident will hopefully increase the amount of viewers the channel gets also. The meaning of this ident is to create joy and happiness. This is shown in the ident through the sun as it comes through at the end and clears up all of the bad gloomy weather that has made the little people by the lake run away. The sun fits in with the brand as well because the sun is round and bright which represents bringing everyone together.
key content
The length of this ident will be between 15 and 20 seconds. The setting for the ident will be in a forest set by a lake and will include little characters that run away when it starts to rain. for the sound of the ident we will include happy music for when the sky is a blue and clear, but when the storm comes the music will change and become a bit aggressive to fit in with the mood of the ident. when filming this ident the camera will be set on a tripod for the beginning so that we have a clear still shot and as the ident progresses camera movements will be included.
target audience
we are making this ident appeal to our target audience by making it suitable for any viewer because BBC One is aimed towards everyone. There is no specific age group and gender that this ident will be aimed towards because BBC One is aimed at everyone.
Tuesday, 12 November 2013
17) ideas mindmap
ideas mindmap
Here me and my partner have created a little mindmap of 5 ideas that we would like to do for our BBC One channel ident that we create. From these five ideas we are going to choose three and develop them in to more detail explqaining things such as: location, characters, camera, target audience etc. From the three developed ideas that we do we will finally choose a final idea that we are going to make for our BBC One ident.
7) rebrand case study
rebrand case study
itv:
In the itv1 idents there is a new key feature that itv have incorporated in to their idents. This new feature is a colour picking feature where the itv logo will adapt and change colour to the background shown behind the itv logo. In some of the itv1 idents the background would sometimes be promoting different tv shows from that channel. The new itv 1 logo is a new modern stylish logo that has been created in a house. The new itv 1 logo is designed to make the viewers feel comfortable because it is warm and bold and based on a formalised version of human handwriting. Itv have said that the itv viewers now have access to hundreds of channels and are forming relationships with digital brands that did not exist a few years ago. itv have launched a rebrand so that they can further cement the relationships between the viewers and between the shows that itv create and broadcast. There has been a lot of negative reviews for the new itv rebrand. immediately itv recieved negative comments such as it reminded them of a childs crayon drawing or even the outline of a human bottom. Other reviews have said things such as "does make you wonder how some people manage to keep their jobs" and " itv should spend more time making a logo that everyone will like to attract more viewers". Although there has been a lot of negative reviews about the new itv logo there has also been some good reviews. Comments such as "The new itv logo is sophisticated and appealing" are what's being said also about the new itv logo.e4:
On Thursday 31st October 2013, a new look launched on E4. Devised by Channel 4 and 4Creative, the idents have introduced a new character called 'Eefer', a robot in the form of E4's logo. Like the channel's well knowbn purple theme, hasn't changed. Also, each of the idents includes updatable elements which means each ident can be changed at any time. Eefer is a walking, talking robot that was designed for e4 idents to exist on air and in person. Eefer was introduced in 2001 and made his last appearance in 2003. Eefer was in a lot of high profile adverts for E4 which were described by campaign magazine as being mostly fine. Although Eefer was having great success with his on air appearances his personal appearances were not doing as well. After ten years since his last appearance Eefer has returned to E4's idents as part as the new rebrand. After looking at the E4 website and how they have introduced Eefer I was surprised because they didn't shove it in your face as E4 is a very bright vibrant brand that is in your face. After looking at the home page of the E4 website I noticed that there was nothing on there telling you about Eefer at all which I thought was strange as Eefer has only just been introduced again. On the home page there was a little sub button to click on under the name of Eefer which took me to a page telling me about him and on that page was four little bits of writing telling you about Eefer without going in to much detail. There has been some negative and positive reviews about E4's new idents and the use of eefer. "Its great to see Eefer back on e4 and interacting with the audience. This has added some more fun to the channel and the idents". And critics have said that E4 have only brought back Eefer because of a legal dispute.
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