Thursday, 23 January 2014

track choice and analysis

track choice and analysis

track choice
Survival by Eminem

analysis of track choice

whilst watching this video i have been looking for lyric and visual relation. After watching the music video i have not been able to spot any relation between the video and the lyrics except from at the beginning. "wasn't ready to be a millionaire, i was ill - prepared i was prepared to be ill though, the skill was there" whilst Eminem is rapping these lyrics in the background it shows him live on stage performing in front of thousands of people. This relates to the lyrics because he is talking about his success and the video is showing how and why he is successful.

The camera and visuals in the music video fit in well with the song. The song is very fast and the video has been made to fit in with the speed of the song. This has been done by showing Eminem for most of the song standing in front of the camera rapping whilst using a lot of body movement to fit in with the beat of the song. Through out this music video the 180 degrees camera rule is used. The 180 degrees camera rule states that the camera should remain the same side of an imaginary line. The line is drawn perpendicular to the cameras view point in the establishing shot of the scene. The rule enforces continuity of the film, this camera rule is used in things such as football matches.

In this music video Eminem is dressed in jeans, a leather coat and sneakers. After doing research on this artist i have found out that this is how he dresses in every day life making the video as natural as possible and it makes the artist comfortable when filming the music video. I have also done some research on a lot of Eminem's other videos and in nearly all of them he is consistent in the way he acts such as standing in front of the camera and rapping in to it with a lot of body movement. It is important for the artist to be himself in the music video because it means that he is comfortable whilst performing which results in the artist performing to the best of his ability.

Sunday, 12 January 2014

2)Job Advert

job adverts

 social media editor / social media specialist
Employer: GURU Careers

industry:    Marketing and PR - Advertising Agency, Marketing and PR - Digital Marketing, media - Advertising, media - creative, media - digital media, marketing and PR - Marketing analytics

level:  experienced (non manager)
contract:  permanent
hours:  full time
salary:  up to 25K
company details:
Key responsibilities: 
 In your role as Social Media Editor you will be expected to watch the industry like a hawk, curating, planning and editing content to deliver a killer social media strategy. Joining as the Social Media Editor / Social Media Specialist you will manage all social media channels, building and networking with 3rd party producers. You will also be required to plan a medium to long term social media strategy and work closely with the website’s Editor to ensure that all communication from the brand is in the correct tone of voice and effectively communicating our key message architecture.
work experience and qualifications:
Seeking an experienced Social Media Editor / Social Marketing / Community Manager /Social Networking professional who can demonstrate:
  •   Strong knowledge of action sports;
  • Experience in a community management or social media role;
  • Proven experience of social media syndication;
  • A pre-existing network of relevant contacts;
  • Top level writing skills.

 personal attributes required:
  • passion
  • patience
  • persistence
  • smart
  • wise
  • depth and breadth of knowledge

Thursday, 9 January 2014

first music video evaluation

bastille pompei

After doing research on music videos we decided to choose the song Pompeii by bastille. This song is in the genre of indie.