Monday, 30 September 2013

rule of thirds and 180 degree rule

Rule of thirds:
The rule of thirds is a concept in video and film production in which the frame is divided into into nine imaginary sections, as illustrated on the right. This creates reference points which act as guides for framing the image.
This music video by Big Sean shows a really good example of the director using the rule of thirds. In this screenshot we can see big sean's whole body in a clear shot, but only taking up one third of the screen. In the other two thirds of the screen there is a big plain background with added effects such as moving shadows and light editing. This allows the viewers to be able to look at something else while the artist is performing, but the focus is always on the artist performing.

180 degree rule:
This music video by Big Sean also uses the 180 degree rule. In film making, the 180-degree rule is a basic guideline regarding the on-screen spatial relationship between a character and another character or object within a scene. An imaginary line called the axis connects the characters and by keeping the camera on one side of this axis for every shot in the scene.

Tuesday, 24 September 2013

4) design and purpose of television idents

design and purpose of television idents

screen tempo- Television idents are usually on screen from 10 to 15 seconds. All different channel idents have a different tempo. The tempo of the ident can also be based on the show that is about to be viewed, for example if an high action exciting show is about to come on the TV ident would have a fast tempo. The BBC One hippo ident lasts just over ten seconds with a slow tempo and is very suttle. This makes the ident appeal to the target audience.

space and time- Television idents are usually on screen from 10 to 15 seconds. Television idents are shown before a programme starts and are sometimes shown after a programme. Television programmes are shown after every other programme so that the channel can promote themselves as much as they can, but not too much so its over the top. BBC One show this through their idents.

Interaction with viewers-  channel 4 moving city scape ident: This ident is a good example of the ident interacting with the viewers. The channel 4 logo is embedded somewhere during the ident and as the ident plays the viewers have to try and find the ident. This gets the viewers minds active and makes them remember the channel and the channel logo which is the purpose of the ident.

Density of information: 
This is if the television ident gives the viewers good understandable information during the ident. Examples of this would be if the ident gives you information of upcoming tv shows. the ident can also give you good information through pictures and videos such as showing the logo etc. A good example of an ident with a good density of information would be the E4 ident.

information and entertainment LED:
information is weather the ident gives you information such as a voice over letting the viewers know about upcoming programmes. E4 are a good example of having entertainment in their ident because there is always a lot going on which attracts the viewers and makes it fun for them. E4 idents are also very entertaining purely because of the vibrant colours and the randomness of the ident.


branding: branding is how the company present themselves following the theme of the brand logo. companys brand themselves through their idents. They do this by incorporating things such as the logos primary colour which the viewers use to identify the channel. Branding is also done through showing the font used in the logo in the idents. All of this is eye catching to the viewer and allows the viewer to remember and identify the brand. A good company that shows all of this is BBC three.

packaging and re-packaging:  Television idents are also created for the purpose of packaging and repackaging the channel. For example: if there is a change in the branding, identity or even the types of programmes a specific television channel shows, idents can be used to symbolise a change in such things to the audience because idents can be reasonably quickly made to represent the new identity, branding and new programmes that a television channel my now be showing.

marketing: Many different channel companies market their brand in many different ways through their idents. these idents created by different brands are used to make the viewers know what channel they are watching when they see the channel ident. This is called marketing.

identity: the channel identity can be shown by many different ways such as: colour schemes, and through the logo. channels show this through their idents by incorporating the brands primary colour and by showing the brand logo so that the viewers know what channel they are watching. 

scheduling: Tv idents mostly always have scheduling. scheduling is done via voice over. This voiceover informs the audience of what programes are coming up soon and, for example, the voiceover may also announce whether the channel has any new programmes coming onto the channel, and the voiceover will help influence the audience to watch such things by announcing the times and dates of such show. A good channel that do scheduling really well is BBC One.

segmentation within scheduling:   Segmentation within scheduling: Segmentation is the devision in TV channels enabling the channels to focus on one specific genre and audience. These channels are labelled specialist channel airing a more concentrated type of programming. Segmentation also effects the time of day in which certain idents are aired. Idents are also adapted when being broadcasted as bumpers or when in advert time.

Monday, 23 September 2013

music video director task

music video director task
hype williams:

Williams was born in Queens New York and is of African and Honduran descent. He later attended Adelphi University. Williams' big break came when he began working with Classic Concepts Video Productions. Lionel "Vid Kid" Martin & VJ Ralph McDaniels created Williams' first opportunity with the "Filmmakers With Attitude" moniker (FWA), which was Williams' first video company. (wikipedia)  

Hype Williams had a specific style when filming music videos. This style was to use a fish eye camera lens which distorted the camera view around the central focus. This has been used in artists videos such as busta rhymes. Another  style involves placing shots in regular widescreen ratio, while a second shot is split and placed in the upper and lower bars. This is a technique often used by Hype which allows his videos to be dynamic, multi diminutional as opposed to having static camera angles. These styles used by Hype are used in more than one genre as they ad good effect to every video. Hype doesn't specifically work with a certain artist. He works with many other artists, but tends to stick to hip hop artists as hip hop is what he knows best. A good example of the styles he uses is in Missy Elliots video the rain.

In all of hype williams' music videos he is conventional. In hip hop music videos we would expect to see lots of close ups, money, girls and bling. Hype williams certainly shows this in his music videos. We especially see a lot of close ups in his music videos because this is where he mainly uses his fish eye technique because it makes the artist the centre of attention.

11) logo development and justification

Thursday, 19 September 2013

single shot camera analysis

single shot camera analysis

Gavin and Stacey

Gavin & Stacey is a British comedy television series sitcom that follows the long-distance relationship of Gavin  from Billericay in Essex, and Stacey from Barry in the vale of Glamorgan. Gavin and stacey is a serial. A serial is a format where the story never stops so it continues. Gavin and stacey are filmed in real places rather than being filmed in a studio on a set. This helps make the show seem more realistic and saves money. Some advantages of using the single camera technique is you get more character actions and close ups of the characters. This is effective because it really shows the viewers the characters emotions. Disadvantages of using multi camera techniques is that it is expensive. Multiple camera techniques take a long time to set up compared to single camera.

Ben and Kate

Ben and Kate is an American single camera situation comedy that ran on Fox from September 25, 2012, to January 22, 2013, as part of the 2012-2013 series. The show was produced by 20th Century Fox Television and Chernin Entertainment. Ben and kate is also a serial. This is a format where the story never stops and continues. Ben and kate is single camera.

Tuesday, 17 September 2013

genres of music videos


hip hop:
In nearly all of the hip hop music videos i have watched they all involve either: money, cars, jewellery, drugs and lots of women. In the video's the artist was always centre of attention and there is always close ups of the artist. This is to show that it is their song. In all of the music hip hop videos they all use multi camera. I can tell this because in all of the videos there is always different camera angles shown. In hip hop music videos they don't follow a certain storyline, the music video follows the genre.

The music video Big pimpin by Jay Z is a really good example to show the convention of hip hop. In a hip hop music video you expect to see lots of girls. This music video really shows that off because there isn't a scene where the artist hasn't got a girl by his side. The fact that the music video is set and filmed on a multi million pound yacht shows off the amount of money the artist has which is backed up by the expensive jewellery he wears which we expect to see.

Again in the music video switch lanes by Tyga and The Game we can really see the hip hop convention. Like Big Pimpin by Jay Z there is lots of girls in the music video, they are not in every single scene, but we see them most of the time. The artists like to also show off their money in this music video by flashing the expensive super cars and also by wearing big flashy expensive jewellery.

In all indie music videos i have noticed that the videos tend to be black and white. The artist or band are usually shown throughout the music video. The use of extreme close ups in the music videos were very popular. There was filming in a lot of dark locations and there was some use of special effects in the music videos.

This song Ho, Hey by The Lumineers follows the indie convention really well. This music video starts off with the band walking around a building that is dimly lit by light bulbs. The band are singing and playing instruments at the same time. This is a good example of indie convention because it is dimly lit and not very bright which is what we expect to see. The fact that we can see a member of the band playing a instrument allows them to show off their talent to the viewers. The dim lighting gives a welcoming warm feeling following the song and genre of indie.
In the song Midnight City by M83 it really shows us the convention of indie. Throughout the whole song there is no bright lighting. All of the scenes are very dull and dark which we expect to see from an indie music video. Unlike Ho, Hey by The Lumineers this music video doesn't seem very welcoming as it is too dark and there is no type of warm lighting. There are effects such as out of background focus in this video which adds to the indie feeling of the song. There is some type of computer editing in this video where there are items floating through the air which are computer generated.

After looking at a lot of pop music videos i have noticed that they are all bright and colourful and there is a lot of close ups used to show the cheerful  and up beat emotions. There is often a lot of extreme close ups which tend to show the purity and innocence in the personality of the artists. The videos are aimed towards the teenage audience and are very up beat. Pop music videos are very different to indie and rock mainly based on the colours used throughout the videos. Pop is very bright and colourful and indie and rock is very dark and dull.

This video wings by little mix is a very good example of showing the convention of pop. When watching a pop music video you expect to see a lot of bright colours. This music video shows that really well as a lot of bright colours such as pink, yellow, blue and purple are used. The use of bright colours like this gives the viewers a really positive, fun and energetic feeling. There is a large amount of close ups used in this music video which is what we expect. The use of close ups in pop music videos is to show off the artists good looks. There is always dancing in pop music videos which adds to the fun and energetic feeling they give the viewers.
Another good example of a music video that follows the music convention of pop is 22 by Taylor Swift. Just like Wings by Little mix this music video also really uses a lot of bright and vibrant colours which also gives a fun and energetic feeling back to the viewers which we expect to see from a pop music video. There is also a very large amount of close ups on the artist in this music video to show the artists good looks, but also shows the emotions and personality of the artist in the music video.

After looking at rock music videos there is a lot of key things that i have noticed that make them unique from other music convention music videos. I have noticed that the music videos always show the main singer in the video, the music videos and songs always show and tell a story. The Band are always shown playing their instruments so that the viewers can see the skills of the performers. In rock music videos i have also noticed that the lighting is always low and dark.

Monday, 16 September 2013

music video recepie

what is a music video?

David bowie heroes 70's:  this music video is very simple. back in the 70's technology was not as good as it now. using the technology they had back in the 70's they used in the music videos. Things such as lighting in the 70's music videos was very important because using light sources correctly at all different angles met that the producers were able to create different affects for their videos. Computer editing was also not advanced which meant they was able to add very small effects which made the music video better. The camera was also always fixed to the artist using different camera angles which kept the video simple.

The Clash Should I Stay Or Should I Go 80's
In the 80's technology was advancing fast and music companies were using this technology in their music videos. At the time this music video would be a complex video because multiple cameras were used and editing was also used. The editing used in this music video makes it complex for the time it was created because this was a time where computer editing was advancing dramatically meaning that producers were able to use new technology making the videos appealing to the public.  There was a lot of lighting used in this video which added to the rock style of the video. The content of this music video is almost like a documentary. It shows the band performing on stage , but also includes some backstage footage.

Hit me baby one more time-Britney spears
In the 90's technology advanced so much it transformed songs. The new technology attracted new artists to the industry such as boy bands and teen pop sensations. This is an advanced music video due to multiple camera use and the new technology which has been introduced to editing and the . The advance of technology in the 90's meant that a larger range of musicians were able to create electronic music. What started out sounding like dance music was gradually less targeted towards the dance-floor audience and more towards home listeners. This genre later became known as electronica. 


Mockingbird - Eminem
The song Mockingbird was released on 25th April 2005 by the singer and rapper Eminem. In this video he has used an old technique and has made it look like a home video. This is great for the different types of shots he has. I thought this was a great way to do a video because it doesn't have to be at a great quality or have a very high budget because if all the video has already been filmed by the artist, like in this case, then it doesn't have to be filmed again. 

switch lanes-tyga
in the music video switch lanes by Tyga and The Game we can really see the hip hop convention. There is lots of girls in the music video, they are not in every single scene, but we see them most of the time. The artists like to also show off their money in this music video by flashing the expensive super cars and also by wearing big flashy expensive jewellery. We can defianately tell that music videos are changing in this genre because its all about money and showing off. The best directors are used and the best equipment is used with many advanced techniques and even introducing new techniques that have never been seen before.

Tuesday, 10 September 2013

1) BBC ident history

BBC ident history

Since the launch of the channel in 1964, BBC ONE has seen nine different incarnations of the on-screen identity.
BBC 1 Ident - 19661966 - While the BBC 1 ident symbol remained, a "watch-strap" globe was introduced in 1964, showing the globe in the middle of a striped band. In 1968, the channel converted to colour - the globe and BBC 1 logo remained.
BBC 1 Ident - 19691969 - The first colour ident was introduced. A blue and black mechanical globe rotated while a curved mirror placed behind made up the famous image.
BBC 1 Ident - 1972 1972 - The globe and colour scheme remained the same, but a rounder, italic font was used for the ident introduced in 1972.
BBC 1 Ident - 19781978 - A new blue and yellow globe was introduced. The colour was added using electronics and a new big bold font was introduced.
BBC 1 Ident - 19811981 - A colour change was made to the globe - yellow became green. The caption also changed to a double line version (similar to the BBC 2 logo of the time).
BBC 1 Ident - 19851985 - The new rotating gold and blue BBC 1 globe was introduced. Called COW, for Computer Originated World, it was the first time that BBC 1 had abandoned mechanical models and still slides and used a completely computer generated image.
BBC 1 Ident - 19911991 - The COW globe was replaced with a new on-screen image designed by Lambie-Nairn (who worked on the Nine O’Clock News ident). The design was a swirling world of shadows and reflections.
BBC ONE Ident - 19971997 - The new style BBC ONE ident and logo was dominated by the red and yellow globe balloon. The balloon was filmed flying over 10 different British locations.

                                        Rythm and movement 2002-2006

File:BBC One Capoeira.jpgThe new idents were collaboratively called the 'Rhythm and Movement' idents and featured dancers at various locations dancing to different musical styles. These proved to be hugely unpopular; some viewers accused the BBC of being overtly politically correct, as one of the idents involved disabled dancers in wheelchairs, while other viewers were dismayed that the longstanding globe motif had been abandoned after 39 years. This was also the first new presentation package not to include a clock though one had been designed — it had become difficult to transmit the time accurately, given the delay introduced by satellites and digital transmission.


File:BBC One circle.jpgAfter four years, the idents were replaced themselves by a new set introduced on 7 October 2006, abandoning the overtly red colour scheme yet retaining the colour slightly less obviously as the main colour. The relaunch brought about a new channel logo once more with the box replaced in favour of a lowercase name, effectively appearing as "BBC one".

A circle motif now features as the main theme of the idents, while the content is much more diverse than previous: swimming hippos, motorcycle stunt riders, children playing "ring a roses", lit windows, surfers, football players, the moon, kites, and a red arc circling the logo

i got this information from
( and (wikipedia)