Wednesday, 27 November 2013

3) style guide

Style guide
The logo
Where possible the BBc One logo should always appear in black red and white, but in situations where colour cannot be used it can appear as a mono in black. At no time should the colour of the logo be changed.
Log size
The BBC One logo has been designed to reproduce at a minimum height of 8mm, but there is no maximum reproduction size for the logo.

The logo position
where possible in print the BBC One logo should always appear in the top right hand corner of the page. The logo should be placed no closer than 10mm from the trimmed edge of the page.

The logo isolation area
The BBC One logo should always be surrounded by a minimum of 10mm area of space. This area is a minimum and should be increased whenever possible. The area of isolation ensures that text or other visual elements do not encroach on the logo.

The BBC One logo uses black, red and white. There is not a specific pantone colour for each colour because there is loads of different shades of colours that are used in the logo meaning that it is hard to find a specific pantone number.

The BBC and the One should be used in the same font and size and must have a space between them at all times. At no point should we see the two words sitting together.

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